My target audience is 14-20 year old females that enjoy coming of age films. This includes romances and comedies as those are main themes of the former genre. My target audience would stereotypically enjoy chart music, which I am going to find tracks similar to for my trailer, which will engage them. My film, on the grounds of the Uses and Gratifications theory, will entertain and cause interaction within my target audience, so the characters will be undergoing their A Levels during the film. All of these aspects will appeal to the embodiment of my target audience, Lauren.
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