Audience Feedback on Poster

I have set up an instagram account for my film, as this is currently one of the most popular social networks, especially amongst teenage-young adult females, who are my target audience. I asked the followers of the account for feedback on my finished poster and what I received was mostly positive. Improvements that were suggested were to make the reviews and star ratings larger and more noticeable, which I will take on board. A successful element of the poster was the colours I used for the background contrasting with those of the clothes that the actors are wearing.

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Today I filmed some more, using diverse locations in order to make my trailer more interesting and engaging for the audience. I first used Nicole's car, which was a good opportunity to experiment with shot reverse shots. We then filmed in a park, a coffee shop and a supermarket. This will supply plenty of footage for the montage of scenes that are shown during my trailer at a fast pace. The actors I used for these scenes were, as usual, Nicole, Jack, myself and two of our friends who played non speaking roles in one of the scenes in the park.

Poster First Draft

I have finished the first draft of my poster. I have drawn largely on the poster of The Perks of Being a Wallflower, which is also a coming of age film that centres around similar themes of my film and has a likewise mood.

 

 

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Today I worked further on the poster for my film, adding reviews and credits to make it look more professional and legitimate. I changed the background from pink to blue, as although the previous colour was feminine and would appeal more effectively to my target audience of teenage-young adult females, it looks fresher and has positive and calming connotations. I noticed during my research that star ratings are often used on posters to show commendations the film had been given. It also adds detail to the otherwise minimalistic poster. I kept to the limited colour palette even with my credits, although these are conventionally black anyway. I used the ruler tool on photoshop to make sure everything was lined up and in proportion, for example, the photo taking up exactly half of the poster.

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Today I began creating the poster for my film. I have past experience in using photoshop so knew to use the lasso tool to cut out Jack and Nicole as a new layer. I am using a block colour for the background and experimented with a gradient, transitioning from white to pink. I have used pink in this draft of my poster as it is a feminine colour and my target audience is females. I have experimented also with fonts, and am still looking for a sans serif for the text that is not the title of the film. For the text I have kept to a limited colour palette of white and black in order to keep the poster simplistic. I added a slogan for the film to make it memorable for the audience.

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Today I took a shoot for the poster of my film. The main inspiration for my poster was The Perks of Being A Wallflower, so I had the actors of my two main characters, Nicole and Jack standing side by side. I had Jack looking at the camera, which I have found in my research to engage the audience, and Nicole's eyes on him, to suggest a romantic interest, as this is the main focus of the film. The poster is going to be simplistic with a solid colour for the background so I had Jack and Nicole stand in front of a whiteboard, as this will ease the process of cutting them out of the image. I used natural lighting, as I can manipulate the image on photoshop when creating the poster to increase the saturation or brightness if needed.

 

Animatic

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Today I edited together part of my film trailer using iMovie on an apple mac. I worked on splitting clips so that some scenes would not appear to be too boring as they would have different angles and shot types used within them. A difficulty I encountered was avoiding continuity errors, for example, when Nicole's character is being pestered by Jack's, she turns her head and I had to make sure that this did not overlap in the next shot. I also had to ensure that the dialogue made sense. I used the clip trimmer tool, which proved effective as if prevented any shaky footage from appearing in my trailer.